Management & Support

After marketing a franchise company successfully, a good franchisor will provide meaningful support and guidance to the new franchise partners on a consistent basis. The value of a franchise model should add up to much more than just the collection of a franchise fee. There should be substantial value 6 months, 2 years and even 10 years into the franchise relationship. Like any marketing or franchise sales model, it is much more efficient and profitable for a franchisor to retain happy, profitable franchisees than to continue going out and looking for new ones! The most important point we can stress to clients new to the franchise business is to never look at a franchise candidate for the value of the franchise fee, when and if that becomes your priority you will most likely have a short lifespan in the franchise marketplace.